Selling Rusk's Clarifying Shampoo I had someone email and ask me what it's for. Not a dumb question if your not a hairstylist.
Alot of things build up on hair, pollution, swimming pool chemicals, products like hairspray and heat shields, but the absolute worst product for building up is a 2 in 1 shampoo!
If you use a product or hairspray before you flat iron or use a curling iron that product half at least is getting baked into your hair! Even washing it with your regular or a moisturizing shampoo won't get all of that off your hair. Too many people are concerned with getting the scalp clean (as they should) but forget about getting build up off your hair shaft. Those shampoos will get some of the products off but not all of it.
When the 2 in 1 shampoos came out all of a sudden hairstylist were getting perms not turning out, colours not taking fully or the way they expected them to. Then some brilliant scientist at one of the companies decided to look at this hair that wasn't taking a perm and find out what what happening. He took a cross section of the hair (boy I wish I saved that article!) and you could see all these rings on the hair of wax and silicon built up on the hair shaft. Just like the rings on a tree, was this build up. When going to cut someone's hair I could run my nail over one of their hair's and watch the wax come off. That's when I new before any chemcial treatment they needed a clarifying shampoo to remove this build up.
2 in 1's bond together 2 agents that normally repel each other. Normally a rinse or conditioner will remove any shampoo/soap left on the hair. To get these to to stick together in a bottle they had to add waxes and silicons for them to stick together into one product. Great time saving idea....if you like waxy build up! Just like a floor stripper, removing the old wax, the hair needed a new shampoo to remove this build up, so we could start again with totally clean hair.
Enter the clarifying/remove all shampoos. Now every professional line carries a shampoo that does this. Some people have it so bad we would lather them up, put a plastic cap on top of their hair with the clarifying shampoo on and put them under a hood dryer for at least 15 minutes. Then when we rinse that and shampoo again and follow with a very light or no conditioner, then they were ready to perm or colour again.
Some people with very oily hair have also found these shampoos to be a great friend in removing their excess oil off their scalp and hair. Then their hair is totally clean and doesn't get oily for days after using one of these shampoos. Unless I usually had oily hair or used 2in1 shampoos all the time, I would only recommend using these shampoos once a week at most, usually once every 2 weeks or every 4th or 5th shampoo.
So now you know what a clarifying shampoo does and why salons have them.
And why you should just say NO to 2 in 1 shampoos!


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