You have your product, you have eBay, and you have millions of buyers out there looking for something just like you are selling. The question is; how do you get the most visibility for your item and bring the largest amount of viewers to your auctions?
The answer is keywords.
EBay has quite a few tools that a seller can use to draw more viewers to auctions. What we are going to focus on in this guide is using the 55 max character title to get the most search hits you possibly can.
Your title is the most important hook, the thing that grabs the buyer and makes them click on YOU instead of THEM.
55 max characters. It doesn't seem like much, but there are things you can do to get the most out of those letters and spaces.
Search for other auctions with exact or similar products.
Look at the titles and think about the keywords used. For example, if you were selling a bracelet, you would use the word bracelet, but also bangle, cuff and jewelry.
Avoid extras that aren't needed such as ~, !, /, L@@k, W@W, and other word and characters that are not descriptive. Maybe some people do, but if I were looking for something I would not type the word L@@K! into the search box.
Remember, you are not writing complete or grammatically correct sentences. You are trying to think of the most words that someone might plug into search engine for your product.
While you might use:
"Beautiful Bracelet w Nice Carving and NO Damage Old W@W"
That is using up all of the characters, but aren't there some wasted characters in there? Let's take those out and see how much room we have left, shall we?
Hmm. Can we do better than that using hotter keywords?
How about this: <P>“Bangle Bracelet Vintage Chunky Plastic Jewelry”
I am not using all the characters, but I feel confident that this title will get my auction more hits than the one above.
A quick "Do's and Don't's" list:
- Do use every single space when possible. You are paying for them, don't throw them away!
- Do not use "s" at the end of your words. There is no need for it. Ebay's search engine will find the word "Bracelet" and "Bracelets" exactly the same.
- Do not use & (ampersand). Ebay's search engine does not even see it.
- Avoid adjectives like “Lovely” and “Gorgeous”. Most people do not search for a “lovely bracelet”.
- Do not mention item condition in the title. Just like on a first date, you should save your flaws for at least the second date. You will not catch a mate by advertising that you curse like a sailor and you will not get the clicks by advertising that your item is broken. (There are exceptions to this. I once sold a broken Hummel for a pretty good price. Again, search and find out) Always disclose all flaws in your auction description. It will save you miles of hassle down the road
- Do use spell check. There are "sharks" out there that specifically search for misspelled keywords like "dimond" in order to get things cheap. Conversely, if you cannot think of enough words to fill your title you might use an intentional misspelling to get more hits.
- Do stay away from unnecessary words and characters.
- Do research other seller's titles for hints and tips. If you cannot think of any other keywords use common eBay abbreviations like NWT, NR, and BIN. People do use these when searching.
- Do use Ebay's search engine to get ideas.
- Do use completed listings to find items like yours that have sold and utilize the keywords that seller used.
- Do use a thesaurus to find alternative words. There are many online thesauruses you can quickly search for and book mark for future use.
- Do use your imagination and have fun!
Composing Successful eBay Auction Title Search Keywords is an important key to your success.